Sunday, March 6, 2011

Zooroona: A Tired Staff Fails to Deliver

The Mandwee brothers, owners of Tiffany's Wine Shoppe opened Zooroona restaurant and lounge a year and a half ago, offering authentic Middle Eastern cuisine for a reasonable price and an entranceway into the culture of the Middle East and North Africa. Several tables require customers to sit on the floor while they eat, yet standard tables and booths are still available. The dining room contains a large metal sculpture of a tree, stretching across nearly half the ceiling, one wall features a mural of dancers in the desert, and from the ceiling hang dozens of lighting fixtures, each beautiful but gaudy, different from any around it. The music was the only element of the restaurant that wasn't intrusive. Needless to say the décor is overwhelming, a hyperbole of dining in the Middle East meant to satisfy the American desire for extremes and overstimulation.


The food itself was delicious: warm pita with thick but creamy hummous served in a bowl half-full of olive oil, dark brown, hard falafel with a green, soft interior of chickpeas. Each plate was garnished with colorful beets and pickles, as good to eat as they are to look at. The abundance of olive oil gave the food a moistness without overwhelming flavor or the guilty conscious of grease.


As our waiter recommended, I ordered the Spinach Cheese Pie, but questioned his motives when my plate came out with a square slab of pie on it, obviously a dish prepared in a big pan beforehand and microwaved for individual orders. The pie was just as it seemed to be, full of spinach and cheese, delicious in its greasy splendor but only good for three or four bites, and tainted by my wondering how many days ago the pan had been prepared. Its method of preparation by microwave, however, allowed for optimal leftovers, tasting almost exactly as it had in the restaurant. Good news, since the heavy dish would take me days to consume. However, the service at Zooroona was as horrible as the food was delicious. When the restaurant first opened, servers, hosts, and the owners all loved to talk about the renovations made to the building, plans for belly dancers and live music on the pseudo-stage near the mural, and the inspirations for starting the restaurant. Guests were invited to relax as they ate, drawing on the emphasis on hospitality.

Our server, Paul, sat down at our table with us to explain his recent conversion to Islam, although it was a busy Saturday night, and toward the end of our meal Paul showed us how to properly pour the Turkish coffee into the cups—explaining that bubbles should form while pouring and that we shouldn't drink the contents on the bottom of the kettle for fear of drinking grounds. In the beginning, employees were still excited about working under the welcoming ideologies set forth by the Mandwee brothers—Zooroona itself being a word that means "come visit us" in Arabic.
A year and a half later, the excitement is gone. Our server, instead of honoring the fashion of courses, did not wait until we had finished our appetizers before bringing entrees, but littered our table with new plates among half-finished old ones, resulting in an uncomfortably crowded table (a phenomenon I haven't experienced since eating at Texas Corral). His hurriedness—either from trying to turn his table before the dinner rush or from inability to time when to enter orders into the kitchen—ruined the experience. He was a tall, somewhat chunky, white man with ray-ban glasses who, although he spoke in polite terms, clearly treated his job as a job (not an adventure), his coworkers and coworkers (not family), and his customers as customers (not friends).
The manager, too, stood behind the bar stocking glasses, hardly even observing the poor work of his staff. I suggest ordering for takeout, because the food is the only good thing about Zooroona.

12 comments:

  1. Alexis, you have a great start here. Your description of "a hyperbole of dining in the Middle East meant to satisfy the American desire for extremes and overstimulation" was excellent. Bits of humor came out in your description of the uncomfortably crowded table and awkward course timing (loved that bit about the courses, by the way!) and the fact that you hadn't experienced that phenomenon since eating at Texas Corral. Your food description was nice, too, especially the bit about the spinach pie and it's obviously-microwaved quality.

    There are a couple of major changes that I think could really strengthen this piece. First, you use a very conversational first person 'I' which makes this seem a bit more creative non than restaurant review. By switching to a narrative voice like Sam Sifton's, your argument will be made much more authoritative and believable. Remember that he does not refer to the reader as 'you,' but instead uses phrases like 'the customer' and 'diners.' I found it really helpful to look back to some of his reviews when getting into the 'reporter/reviewer voice' mindset. Your descriptions of Paul, the quality of your leftovers (a lovely detail that I wanted to be able to include somehow), and the bit about Texas Corral might be hard to incorporate in this type of voice, but I think you can figure out a way to work them in.

    Second, you come right out and tell us that your food was delicious, as opposed to showing us how you felt about it through description. While still remembering to use sparse, well-placed, powerful adjectives, I think you could really strengthen your description of the food by switching to a show, don't tell frame of mind.

    I think with a little work and restyling your argument that the food at Zooroona (as opposed to the over-the-top decor and the crappy service) is the only thing worth going for would really pop. Can't wait to see where you take this, Lex.

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  2. Alexis,
    Nice first draft!
    I think you did a great job of reliving your experience for your readers. Since I have never been to Zoorona, I now know what to expect should I decide to go. I appreciated your honest description of your waiter and enjoyed the little details you gave about him--from sitting down at your table to chat, to teaching you how to properly pour turkish coffee, to making you feel rushed by bringing your entrées out too early. I think the details flowering your piece make it real and provides concrete examples of your experience. One of my concerns about your review is that in the opening paragraph you use the word "authentic." After our conversation in class on Thursday (which I think you missed because you were sick) you may want to reconsider using that word, or at the very least try defining it.. either what it means to you, or to the two brothers who opened the restaurant.
    Great job, Alexis!

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  3. Alexis,
    Good first draft! I think you use very vivid descriptions of the place. I, like Alaina, have never been to Zooroona, and feel that I have an honest idea of what to expect. The description of the spinach pie was great, the part about the initial lure and then only being good for a few bites was unique. I also liked the bit about nibbling it for a few days after the initial meal.
    I also like the description of the warm pita and hummus, but maybe you could explain that it was an appetizer. When I initially read the piece I had forgotten about it after the spinach pie, and maybe clarifying what it was would give it more strength. Also maybe an explanation for the coffee following the meal. You explained that Paul taught you how to pour it, but I wondered if it was part of the Middle Eastern tradition to have Turkish coffee after the meal. Also, how is Turkish coffee different from “regular” coffee?
    I think you have a very nice start here Alexis. With a little clarification you’ll be set!

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  4. Nice review Alexis! You do a really great job of describing the atmosphere of the place. Your use of details such as the difference between Paul, who served you last time, and the waiter you had on this trip, do a great job of conveying why your experience was disappointing. Like the aesthetics of the restaurant, you describe the food really well, "creamy hummous served in a bowl half-full of olive oil, dark brown, hard falafel with a green, soft interior of chickpeas" with plates "garnished with colorful beets and pickles, as good to eat as they are to look at." But maybe you could describe the taste of the food a little more? Try describing textures and smells and how they all mix together for the whole eating experience.

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  5. Great draft Alexis!
    I think you do a great of showing and not telling here! The description of the waiter as well as the spinach pie gives a really clear and opinionated image, which works well throughout this piece.
    Your introduction is very smooth and gives us both history and atmosphere, without spending too many words on either. It flows really well, and we get a sense of authority here. Nicely done!
    The details about your previous experience were full of voice and so descriptive! The comparison of Paul to this annoying ray-bans guy is great. At first I was considering whether or not this comparison really works for the restaurant review -- you stated what your expectation was because of your personal previous experience, and then were disappointed because the second time wasn't as good as the first. Maybe this is something to put instead in your reflection paper? The "I" in the review adds to this, making it seem more personal/memoir-esque and less authoritative.
    Really great start, Alexis! Can't wait to read the final draft.

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  6. Alexis

    Your descriptions of the hummous and pita drenched in olive oil made my mouth water—literally, I drooled. I think my group got six baskets of pita when we went. They just keep bringing them! Also, if you ask for extra when you get takeout, they don't charge you. Awesome.

    Anyway, I think you have a solid start here. I agree with Gabriella that with some simple, strong changes, you could really amp up your piece. I think your voice and experience working in a restaurant really ads to the story. Most people wouldn't notice that some items are made beforehand and microwaved just before they're served. Your background and authority come from working in a kitchen, and I think that's really visible here. However, I agree that the conversational nature of the piece takes away from its review genre. If you took yourself out of the situation while keeping your voice, I think this would be a really successful piece.

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  7. Great job not being lured in by the "Middle East" aura the Zooroona projects. I personally love the atmosphere (and the turkish coffee).

    I didn't really get a clear sense of the different kinds of food that they serve though. Maybe talk about some of the dishes that others in your group (if there were others) ordered. Or talk about some of the more interesting ones that are on the menu. Also I agree with that others have said about the "I" taking away from the authoritativeness (is that a word) of the piece.

    Great voice overall and nice job giving a very sincere fun and fresh review.

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  8. Alexis--

    I think it is so interesting that you and Nora went to the same place but have such different reviews of it. I loved (and cringed at) the part about the spinach pie, and definitely agree that Zooroona is a bit overwhelmingly decorated.

    I suggest making a new paragraph when you say "When the restaurant first opened..."--and then you could talk about how your waiter then, Paul, talked to you. I was really confused when I read this and thought Paul was the server you had who also crowded your table. If you have a separate paragraph about Zooroona a year ago, and then break to a new paragraph when you come back to the present, "A year and a half later, the excitement is gone," it will make a lot more sense. The ending also felt like it was rushed--I enjoyed how thoroughly you talked about the waiter Paul and the spinach pie, that I wanted a more fleshed-out ending as well.

    Good start! Great observations.

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  9. This is a good start! you do a good job of maintaining some perspective while at the same time placing yourself in the review as a character as well. The food sounds pretty darn good, and you do a good job of outlining how the service sucks.

    I would think about working on the end a bit, it wasn't bad, but maybe a little more of a conclusion beyond the sentence that wraps it up would be nice, a short overview perhaps? But that may just be me. Also while your description of your food was good, i'm interested in hearing about what else was served. even if not described it could be at least mentioned.

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  10. Overall the descriptions are detailed and manange to transport the reader to your dining table. Also, it's a good insight that establishes credibility that you found a reason as to why your pie was square.

    I do think structurally the but comes a little too late. Your review comes off as a mixed one until that last paragraph where it becomes more negative and that could be eased in a little more

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  11. You give an awesome mixed review. Your description of the Spinach Cheese Pie sounds honest ad compelling. Is there any food descriptions you’re leaving out? Because you do such a good job writing that part, I wish there was more! Great start!

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  12. Yikes! This was extremely fun to read. -maybe that's mean. Anyway... really, you outlined everything very clearly. I felt a little bad for your waiter guy, who just wanted to chat, clearly... but feeling bad for him means you must have created a character on the page, no? Really well written. I would definitely like some more logistics and food-related details. Particularly your re-heated spinach... because if the food is the only good thing... and the spinach was re-heated... I might not be convinced...

    excited to talk about this one!

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